Filling your head with random factoids about the nation’s local governments won’t make you Marketer of the Year; but sprinkling one or two of these tidbits into upcoming conversations will surely add some entertainment to your meeting’s agenda.
Covid-19 is upending the budgets and priorities of SLED agencies at all levels of government at breathtaking speed. This webinar sought to answer one burning question: How can SLED tech vendors adapt and thrive in this…
In this post, I’ll give you the tools to write customer success stories that generate local government leads and accelerate deals. Done well, success stories are a great way of building awareness and interest in your…
Any way you slice it, CivicPulse’s latest research report on IT Trends in Local Governments includes good news for govtech companies. One of the key findings – the vast majority of local governments will be spending…
Okay, sure. Providing local governments with a product or service that is the highest quality, lowest cost, or fastest in the market, is very cool. Keep up the good work, product developers! But marketing content that…
40.5%+ of Local Gov Contacts Change Every Year — Are Your Campaigns Reaching Ghosts? Marketers selling to local governments face a big, invisible threat: bad contact data. Now, we’ve got the hard numbers to prove just how fast things shift — and why your outreach might already be outdated.
What Every Govtech Marketer Should Know about CyberSecurity In July 2021, our friends at CivicPulse fielded a survey of 584 local government leaders involved in IT decision-making, and conducted 11 in-depth follow-up interviews. What CivicPulse uncovered…
