Filling your head with random factoids about the nation’s local governments won’t make you Marketer of the Year; but sprinkling one or two of these tidbits into upcoming conversations will surely add some entertainment to your meeting’s agenda.
Many local government marketers target cities and counties with large populations. Doesn’t a larger population mean a larger budget, and a larger budget mean a more qualified buyer? Nope. By only targeting local governments with large…
Americans view local elected officials far more favorably than members of Congress. Perhaps you’re not surprised; but the degree of difference is quite Interesting. Let’s dig into the research. The Building Blocks of Trust Pew Research…
Any way you slice it, CivicPulse’s latest research report on IT Trends in Local Governments includes good news for govtech companies. One of the key findings – the vast majority of local governments will be spending…
Much has been written on the expected impact of the corona virus on the economy as a whole, with leading forecasters expecting a drop in second quarter GDP ranging from 14% (JP Morgan) to 30% (Morgan Stanley). In…
The Covid-19 pandemic is not just a health crisis but a severe economic one. It has wreaked havoc on the financial plans of countless businesses and governments worldwide. Local governments are at or near the front…
If you market and sell to local governments, there’s one easy thing you can do to supercharge your prospecting efforts. Start treating your B2G and B2B prospects differently by adding additional CRM fields to support municipal/county…
