Filling your head with random factoids about the nation’s local governments won’t make you Marketer of the Year; but sprinkling one or two of these tidbits into upcoming conversations will surely add some entertainment to your meeting’s agenda.
This is part 1 of a series on effective email marketing to local governments. The results of a first-of-its-kind research project are in – govtech companies are seriously neglecting email marketing. In numerous studies over the last…
Developing new products or services for local governments is a gamble. Hedge your bets by first understanding if the local government market is large enough to serve profitably. If it is, then decide how to dole…
You know your list could be better, a lot better. Even if it’s “big”, you probably have no idea how many viable prospects are missing. Worse, it’s almost certainly out-of-date. Which means your list is littered…
Spppppssst. Wanna buy a local government email list? Buying a prospect email list can feel a lot like buying a Rolex watch for $50, in a dark alley, from a guy named Spider. If it seems…
Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify critical trends regarding software in local government. One finding stood out: new software is having a profoundly positive impact on local governments. Other…
What Every Govtech Marketer Should Know about CyberSecurity In July 2021, our friends at CivicPulse fielded a survey of 584 local government leaders involved in IT decision-making, and conducted 11 in-depth follow-up interviews. What CivicPulse uncovered…
