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Many local government marketers target cities and counties with large populations. Doesn’t a larger population mean a larger budget, and a larger budget mean a more qualified buyer? Nope. By only targeting local governments with large…

Americans Trust Local Governments More than Congress… and Why Local Government Matters
Americans view local elected officials far more favorably than members of Congress. Perhaps you’re not surprised; but the degree of difference is quite Interesting. Let’s dig into the research. The Building Blocks of Trust Pew Research…

Local Government IT Spending is Increasing: How to Win More Deals than Your Competitors
Any way you slice it, CivicPulse’s latest research report on IT Trends in Local Governments includes good news for govtech companies. One of the key findings – the vast majority of local governments will be spending…

Coronavirus to Hit State Budgets Harder Than Local Governments’
Much has been written on the expected impact of the corona virus on the economy as a whole, with leading forecasters expecting a drop in second quarter GDP ranging from 14% (JP Morgan) to 30% (Morgan Stanley). In…

12 Local Government Experts on Marketing During the Covid-19 Crisis
The Covid-19 pandemic is not just a health crisis but a severe economic one. It has wreaked havoc on the financial plans of countless businesses and governments worldwide. Local governments are at or near the front…

Your CRM is Costing You Local Gov Leads – Here’s How to Fix It
If you market and sell to local governments, there’s one easy thing you can do to supercharge your prospecting efforts. Start treating your B2G and B2B prospects differently by adding additional CRM fields to support municipal/county…