Filling your head with random factoids about the nation’s local governments won’t make you Marketer of the Year; but sprinkling one or two of these tidbits into upcoming conversations will surely add some entertainment to your meeting’s agenda.
Many local government marketers want to reach their target buyers either right before the end of a local government’s fiscal year, or right after. Here’s the thinking: End of Fiscal Year: Local governments’ “use it or…
In this post, I’ll give you the tools to write customer success stories that generate local government leads and accelerate deals. Done well, success stories are a great way of building awareness and interest in your…
You know your list could be better, a lot better. Even if it’s “big”, you probably have no idea how many viable prospects are missing. Worse, it’s almost certainly out-of-date. Which means your list is littered…
Can LinkedIn be an effective tool for local government marketing, as it is for other B2G (and B2B) marketing? The short answer is “yes.” But the more helpful answer is “YES, BUT . . . be…
Research, Trends, and Tips by the Local Government Marketing Pros. 2021 continues to see the domino effect of 2020, from govtech innovations to govtech marketing. So what are today’s best govtech marketing strategies to engage local…
The spookiest day of the year is quickly approaching! Chilling haunted houses, frightening theme parks, and hair-raising hay rides have popped up all over the nation. But did you know there are spooky-sounding places to visit…
