The 5 Best GovTech Marketing Strategies for 2021

The 5 Best GovTech Marketing Strategies for 2021

Research, Trends, and Tips by the Local Government Marketing Pros 2021 continues to see the domino effect of 2020, from govtech innovations to govtech marketing.  So what are today’s best govtech marketing strategies to engage local…

Marketing to Local Government Officials on LinkedIn: The Most Popular Content and Best Practices

Marketing to Local Government Officials on LinkedIn: The Most Popular Content and Best Practices

Explore Superstar marketers’ most popular LinkedIn content and best practices when engaging with local governments. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? That’s what HubSpot revealed in…

The 5 Linkedin Superstars of Local Government Marketing

The 5 Linkedin Superstars of Local Government Marketing

B2B marketers rate LinkedIn the most effective social media channel,  as illustrated in the chart below from the Marketing Profs and the Content Marketing Institute. What works for B2B tends to work for B2G, although there are…

4 Jedi Best Practices for Local Government Customer Success Stories

4 Jedi Best Practices for Local Government Customer Success Stories

Hundreds of thousands of local government officials nationwide – on the front lines during this brutal pandemic – are heroes. Celebrating their success in your marketing is an eminently satisfying thing to do – AND a…

How Local Governments Learn About Software, and 4 Upshots for Direct Marketing

How Local Governments Learn About Software, and 4 Upshots for Direct Marketing

The ideal time to reach local government software buyers is early in the purchase cycle– when they first start researching available solutions. So for local government marketers, it would be extremely useful to know what information…

4 Secrets to an Insanely Accurate Local Government List

4 Secrets to an Insanely Accurate Local Government List

You know your list could be better, a lot better.   Even if it’s “big”, you probably have no idea how many viable prospects are missing. Worse, it’s almost certainly out-of-date. Which means your list is littered…

Local Government Software Purchase Criteria

Local Government Software Purchase Criteria

Local Government Software Purchase Criteria Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify the most critical criteria driving software selection in local government. Three key criteria emerged: Affordability Total cost of…

Software is a High Priority for Local Governments in the Next Year – With 1 Caveat

Software is a High Priority for Local Governments in the Next Year – With 1 Caveat

Will local governments be investing in new software next year?  1,199 senior local government officials rate their priorities for eight key departments in this proprietary new research by Power Almanac, and our research partner CivicPulse. The Critical…

Software’s Profoundly Positive Impact on Local Governments (proprietary research)

Software’s Profoundly Positive Impact on Local Governments (proprietary research)

Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify critical trends regarding software in local government. One finding stood out: new software is having a profoundly positive impact on local governments. Other…

Connecting MWBEs to Local Government Leaders

Connecting MWBEs to Local Government Leaders

We’re excited to announce that Power Almanac and Engaging Local Government Leaders (“ELGL”) are working together on a pilot program for 2020-2021 to provide support and resources to women and minority owned business enterprises (“WMBE” or “MWBE”) serving…

The Makings of Award-Winning Local Government Vendors

The Makings of Award-Winning Local Government Vendors

What separates a truly great local government vendor from the pack?  Naturally, your product or service needs to have a hugely positive impact.   But what kind of impact?  On whom? And it turns out that, while…

Don’t Try Building a Contact List from Local Government Websites

Don’t Try Building a Contact List from Local Government Websites

If you’re a local government marketer or salesperson, you need list of local government officials to market or sell to. Duh! Unfortunately, many of you try to do this by gathering names and contact information from…

Don’t Fall For These Local Government Email Myths

Don’t Fall For These Local Government Email Myths

This is part 2 of a series on effective email marketing to local governments. Part 1 is here (“New Research – Govtech Companies are Neglecting Email Marketing”) Build it and they will come?  Customers only care about price? …

New Research – Govtech Companies are Neglecting Email Marketing

New Research – Govtech Companies are Neglecting Email Marketing

This is part 1 of a series on effective email marketing to local governments.  The results of a first-of-its-kind research project are in – govtech companies are seriously neglecting email marketing. In numerous studies over the last…

Local Government Marketers – BEWARE of Targeting by Job Titles

Local Government Marketers – BEWARE of Targeting by Job Titles

Finding & Reaching Your Target Decision Makers If you subscribe to Power Almanac’s local government contacts database you can target officials by role. You also know both the names and titles of the decision makers in…

Stark Warning Reminds Us That Local Governments Are on the Front Lines and NOT Just for Covid-19

Stark Warning Reminds Us That Local Governments Are on the Front Lines and NOT Just for Covid-19

A stark warning reminds us that local governments are on the front lines of the battle against the Covid-19 pandemic. They employ the police and first responders, manage much of the day to day communication with…

Recorded Webinar: SLED Tech Marketing During the Covid-19 Crisis

Recorded Webinar: SLED Tech Marketing During the Covid-19 Crisis

Covid-19 is upending the budgets and priorities of SLED agencies at all levels of government at breathtaking speed.  This webinar sought to answer one burning question: How can SLED tech vendors adapt and thrive in this…

12 Local Government Experts on Marketing During the Covid-19 Crisis

12 Local Government Experts on Marketing During the Covid-19 Crisis

The Covid-19 pandemic is not just a health crisis but a severe economic one. It has wreaked havoc on the financial plans of countless businesses and governments worldwide. Local governments are at or near the front…

Unique Challenges Using LinkedIn for Local Government Marketing

Unique Challenges Using LinkedIn for Local Government Marketing

Can LinkedIn be an effective tool for local government marketing, as it is for other B2G (and B2B) marketing?   The short answer is “yes.”  But the more helpful answer is “YES, BUT . . .  be…

A Marketers Guide to Understanding Local Governments

A Marketers Guide to Understanding Local Governments

Power Almanac blog readers and clients that have been working with local governments for years – and have already found your key decision makers – you can probably skip this article. But if you’re new to…