Power Perspectives

Overview On June 6, 2022, Power Almanac will release a major upgrade allowing subscribers to more easily merge their Power Almanac data with their existing CRM and marketing automation solutions. This update applies to all subscription…

Dear subscribers – past, present and future … We are thrilled to announce that Power Almanac has been acquired by GovExec. GovExec is the market-leading information and intent-based marketing platform for federal, state, and local government…

Developing new products or services for local governments is a gamble. Hedge your bets by first understanding if the local government market is large enough to serve profitably. If it is, then decide how to dole…

Radarsign manufactures the world’s first armored radar speed signs. The company’s hardened signs are installed throughout North America and on military bases worldwide. As residents of neighborhoods, where speed limits were often ignored, Radarsign’s founders were personally…

Spppppssst. Wanna buy a local government email list? Buying a prospect email list can feel a lot like buying a Rolex watch for $50, in a dark alley, from a guy named Spider. If it seems…

Local governments plan, spend, and renew their budgets over the course of 12 months. In this blog post, we’ll discuss how aligning your company’s sales and marketing activities with these fiscal milestones can pay off big…

Power Almanac just launched its 17th role, Head of Economic Development. Connect with 5,259 Heads of Economic Development who are ready to invest their American Rescue Plan Act funds with your company. What does the Head of…

In this post, I’ll give you the tools to write customer success stories that generate local government leads and accelerate deals. Done well, success stories are a great way of building awareness and interest in your…

Any way you slice it, CivicPulse’s latest research report on IT Trends in Local Governments includes good news for govtech companies.  One of the key findings – the vast majority of local governments will be spending…

If you market and sell to local governments, there’s one easy thing you can do to supercharge your prospecting efforts. Start treating your B2G and B2B prospects differently by adding additional CRM fields to support municipal/county…

The spookiest day of the year is quickly approaching!  Chilling haunted houses, frightening theme parks, and hair-raising hay rides have popped up all over the nation.  But did you know there are spooky-sounding places to visit…

Broaden your marketing base! Power Almanac has launched its 16th role, Head of Planning/Zoning, with 13,956 available records. What does the Head of Planning/Zoning do? The Head of Planning/Zoning is the person responsible for long-term land…

Okay, sure.  Providing local governments with a product or service that is the highest quality, lowest cost, or fastest in the market, is very cool. Keep up the good work, product developers! But marketing content that…

2nd Edition You’re here because you want to strengthen your marketing program by becoming more familiar with local government.  But the complex array of local government entity types can make it challenging to even identify high-probability submarkets,…

Filling your head with random factoids about the nation’s local governments won’t make you Marketer of the Year; but sprinkling one or two of these tidbits into upcoming conversations will surely add some entertainment to your…

What Every Govtech Marketer Should Know about CyberSecurity In July 2021, our friends at CivicPulse fielded a survey of 584 local government leaders involved in IT decision-making, and conducted 11 in-depth follow-up interviews. What CivicPulse uncovered…

You want your products and services in front of mayors and city managers, do you? Of course you do. Mayors and city managers are the two top leaders in local government.  And in almost every local…

More marketing opportunities are here! We’re launching Head of Parks and Recreation as our 15th local government decision-maker role with 9,149 available records! The Head of Parks and Recreation is the person responsible at a city,…

Americans view local elected officials far more favorably than members of Congress. Perhaps you’re not surprised; but the degree of difference is quite Interesting. Let’s dig into the research. The Building Blocks of Trust Pew Research…

Many local government marketers want to reach their target buyers either right before the end of a local government’s fiscal year, or right after. Here’s the thinking: End of Fiscal Year:   Local governments’ “use it or…