Reaching Local Governments at the Start or End of Their Fiscal Year: Key Data to Have
Many local government marketers want to reach their target buyers either right before the end of a local government’s fiscal year, or right after.
Local governments’ “use it or lose it” culture may drive a fair number of to spend more right before the end of the fiscal year
A fresh, new budget may embolden a local government to spend more at the beginning of fiscal year
efore you execute either approach, local government .
Just the Facts
local governments’ fiscal years end in December. local governments
(Bonus Fact: Power Almanac lets you target specific decision-makers in each local government based on the last month of each government’s fiscal year. Schedule a demo and see for yourself!)
he most common months for fiscal years to end are the last month of each calendar quarter: March, June), September, and December.
here are significant differences between municipalities, townships, and counties.
You can often predict a local government’s last month of the fiscal year based on its state location. For 35 of the 50 states, 90% or more of the local governments in that state have the same last month of the fiscal year. For example, the 378 local governments in Iowa that represent more than 1,000 people all have a fiscal year ending in June.
However, like almost every aspect of the local government market, there are exceptions to every rule. So be careful about over-relying on Fact #4. For example:
For local governments in Illinois representing more than 1,000 people:
For municipalities in Missouri representing more than 1,000 people:
Leverage the Data, Capture the Lead
To run special campaigns around the beginning or end of local governments’ fiscal years, you need to identify the correct month for each local government on your list. There isn’t one rule that applies across all the local governments.
You can identify the last month of the fiscal year for all local governments from the US Census Bureau OR you can use Power Almanac to target local governments (and specific decision-makers in each government) based on the last month of each government’s fiscal year
Either way, time to market to local government decision makers.