Many local government marketers target cities and counties with large populations. Doesn’t a larger population mean a larger budget, and a larger budget mean a more qualified buyer? Nope. By only targeting local governments with large…
We asked two leaders in local government marketing how they’ve successfully pivoted their marketing plans in response to the pandemic. Learn from their experiences over the past 15 months to help strengthen your own local government…
Today we launch Head of Water Supply as our 14th local government decision-maker role, with 7,278 available records! The Head of Water Supply is the person responsible, (at a city, county, or township government), for…
ARP Means Revisiting 3 Key Elements of Your Local Government Marketing Plan. As a local government marketer, reshaping your marketing strategies and tactics to account for the American Rescue Plan (ARP)– which became law in March…
Research, Trends, and Tips by the Local Government Marketing Pros. 2021 continues to see the domino effect of 2020, from govtech innovations to govtech marketing. So what are today’s best govtech marketing strategies to engage local…
Explore Superstar marketers’ most popular LinkedIn content and best practices when engaging with local governments. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? That’s what HubSpot revealed in…
B2B marketers rate LinkedIn the most effective social media channel, as illustrated in the chart below from the Marketing Profs and the Content Marketing Institute. What works for B2B tends to work for B2G, although there are…
Hundreds of thousands of local government officials nationwide – on the front lines during this brutal pandemic – are heroes. Celebrating their success in your marketing is an eminently satisfying thing to do – AND a…
The ideal time to reach local government software buyers is early in the purchase cycle– when they first start researching available solutions. So for local government marketers, it would be extremely useful to know what information…
You know your list could be better, a lot better. Even if it’s “big”, you probably have no idea how many viable prospects are missing. Worse, it’s almost certainly out-of-date. Which means your list is littered…
Local Government Software Purchase Criteria Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify the most critical criteria driving software selection in local government. Three key criteria emerged: Affordability Total cost of…
Will local governments be investing in new software next year? 1,199 senior local government officials rate their priorities for eight key departments in this proprietary new research by Power Almanac, and our research partner CivicPulse. The Critical…
Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify critical trends regarding software in local government. One finding stood out: new software is having a profoundly positive impact on local governments. Other…
We’re excited to announce that Power Almanac and Engaging Local Government Leaders (“ELGL”) are working together on a pilot program for 2020-2021 to provide support and resources to women and minority owned business enterprises (“WMBE” or “MWBE”) serving…
What separates a truly great local government vendor from the pack? Naturally, your product or service needs to have a hugely positive impact. But what kind of impact? On whom? And it turns out that, while…
If you’re a local government marketer or salesperson, you need list of local government officials to market or sell to. Duh! Unfortunately, many of you try to do this by gathering names and contact information from…
This is part 2 of a series on effective email marketing to local governments. Part 1 is here (“New Research – Govtech Companies are Neglecting Email Marketing”) Build it and they will come? Customers only care about price? …
This is part 1 of a series on effective email marketing to local governments. The results of a first-of-its-kind research project are in – govtech companies are seriously neglecting email marketing. In numerous studies over the last…
Finding & Reaching Your Target Decision Makers If you subscribe to Power Almanac’s local government contacts database you can target officials by role. You also know both the names and titles of the decision makers in…
A stark warning reminds us that local governments are on the front lines of the battle against the Covid-19 pandemic. They employ the police and first responders, manage much of the day to day communication with…
