You know your list could be better, a lot better. Even if it’s “big”, you probably have no idea how many viable prospects are missing. Worse, it’s almost certainly out-of-date. Which means your list is littered…
Local Government Software Purchase Criteria Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify the most critical criteria driving software selection in local government. Three key criteria emerged: Affordability Total cost of…
Will local governments be investing in new software next year? 1,199 senior local government officials rate their priorities for eight key departments in this proprietary new research by Power Almanac, and our research partner CivicPulse. The Critical…
Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify critical trends regarding software in local government. One finding stood out: new software is having a profoundly positive impact on local governments. Other…
We’re excited to announce that Power Almanac and Engaging Local Government Leaders (“ELGL”) are working together on a pilot program for 2020-2021 to provide support and resources to women and minority owned business enterprises (“WMBE” or “MWBE”) serving…
What separates a truly great local government vendor from the pack? Naturally, your product or service needs to have a hugely positive impact. But what kind of impact? On whom? And it turns out that, while…
If you’re a local government marketer or salesperson, you need list of local government officials to market or sell to. Duh! Unfortunately, many of you try to do this by gathering names and contact information from…
This is part 2 of a series on effective email marketing to local governments. Part 1 is here (“New Research – Govtech Companies are Neglecting Email Marketing”) Build it and they will come? Customers only care about price? …
This is part 1 of a series on effective email marketing to local governments. The results of a first-of-its-kind research project are in – govtech companies are seriously neglecting email marketing. In numerous studies over the last…
Finding & Reaching Your Target Decision Makers If you subscribe to Power Almanac’s local government contacts database you can target officials by role. You also know both the names and titles of the decision makers in…
A stark warning reminds us that local governments are on the front lines of the battle against the Covid-19 pandemic. They employ the police and first responders, manage much of the day to day communication with…
Covid-19 is upending the budgets and priorities of SLED agencies at all levels of government at breathtaking speed. This webinar sought to answer one burning question: How can SLED tech vendors adapt and thrive in this…
The Covid-19 pandemic is not just a health crisis but a severe economic one. It has wreaked havoc on the financial plans of countless businesses and governments worldwide. Local governments are at or near the front…
Can LinkedIn be an effective tool for local government marketing, as it is for other B2G (and B2B) marketing? The short answer is “yes.” But the more helpful answer is “YES, BUT . . . be…
Power Almanac blog readers and clients that have been working with local governments for years – and have already found your key decision makers – you can probably skip this article. But if you’re new to…
Much has been written on the expected impact of the corona virus on the economy as a whole, with leading forecasters expecting a drop in second quarter GDP ranging from 14% (JP Morgan) to 30% (Morgan Stanley). In…
