Interview: Power Almanac Turns 10!
An Interview with Founder and CEO Ron Mester This week, Power Almanac celebrates one decade in business. Over that time, Founder and CEO Ron Mester has grown the company to become the premier provider of contact…
How to Target the RIGHT Local Governments by Using Annual Expenditure Instead of Population
Many local government marketers target cities and counties with large populations. Doesn’t a larger population mean a larger budget, and a larger budget mean a more qualified buyer? Nope. By only targeting local governments with large…
Interview: Key Lessons from Top Local Government Marketers in 2021
We asked two leaders in local government marketing how they’ve successfully pivoted their marketing plans in response to the pandemic. Learn from their experiences over the past 15 months to help strengthen your own local government…
Instantly Find 7,278 Heads of Water Supply
Today we launch Head of Water Supply as our 14th local government decision-maker role, with 7,278 available records! The Head of Water Supply is the person responsible, (at a city, county, or township government), for…
The Local Government Marketers’ Guide to Unlock the American Rescue Plan
ARP Means Revisiting 3 Key Elements of Your Local Government Marketing Plan. As a local government marketer, reshaping your marketing strategies and tactics to account for the American Rescue Plan (ARP)– which became law in March…
The 5 Best GovTech Marketing Strategies for 2021
Research, Trends, and Tips by the Local Government Marketing Pros. 2021 continues to see the domino effect of 2020, from govtech innovations to govtech marketing. So what are today’s best govtech marketing strategies to engage local…
Marketing to Local Government Officials on LinkedIn: The Most Popular Content and Best Practices
Explore Superstar marketers’ most popular LinkedIn content and best practices when engaging with local governments. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? That’s what HubSpot revealed in…
The 5 Linkedin Superstars of Local Government Marketing
B2B marketers rate LinkedIn the most effective social media channel, as illustrated in the chart below from the Marketing Profs and the Content Marketing Institute. What works for B2B tends to work for B2G, although there are…
4 Jedi Best Practices for Local Government Customer Success Stories
Hundreds of thousands of local government officials nationwide – on the front lines during this brutal pandemic – are heroes. Celebrating their success in your marketing is an eminently satisfying thing to do – AND a…
How Local Governments Learn About Software, and 4 Upshots for Direct Marketing
The ideal time to reach local government software buyers is early in the purchase cycle– when they first start researching available solutions. So for local government marketers, it would be extremely useful to know what information…
4 Secrets to an Insanely Accurate Local Government List
You know your list could be better, a lot better. Even if it’s “big”, you probably have no idea how many viable prospects are missing. Worse, it’s almost certainly out-of-date. Which means your list is littered…
Local Government Software Purchase Criteria
Local Government Software Purchase Criteria Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify the most critical criteria driving software selection in local government. Three key criteria emerged: Affordability Total cost of…
Software is a High Priority for Local Governments in the Next Year – With 1 Caveat
Will local governments be investing in new software next year? 1,199 senior local government officials rate their priorities for eight key departments in this proprietary new research by Power Almanac, and our research partner CivicPulse. The Critical…
Software’s Profoundly Positive Impact on Local Governments (proprietary research)
Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify critical trends regarding software in local government. One finding stood out: new software is having a profoundly positive impact on local governments. Other…
Connecting MWBEs to Local Government Leaders
We’re excited to announce that Power Almanac and Engaging Local Government Leaders (“ELGL”) are working together on a pilot program for 2020-2021 to provide support and resources to women and minority owned business enterprises (“WMBE” or “MWBE”) serving…
The Makings of Award-Winning Local Government Vendors
What separates a truly great local government vendor from the pack? Naturally, your product or service needs to have a hugely positive impact. But what kind of impact? On whom? And it turns out that, while…
Don’t Try Building a Contact List from Local Government Websites
If you’re a local government marketer or salesperson, you need list of local government officials to market or sell to. Duh! Unfortunately, many of you try to do this by gathering names and contact information from…
Don’t Fall For These Local Government Email Myths
This is part 2 of a series on effective email marketing to local governments. Part 1 is here (“New Research – Govtech Companies are Neglecting Email Marketing”) Build it and they will come? Customers only care about price? …
Govtech Companies are Neglecting Email Marketing
This is part 1 of a series on effective email marketing to local governments. The results of a first-of-its-kind research project are in – govtech companies are seriously neglecting email marketing. In numerous studies over the last…
Local Government Marketers – BEWARE of Targeting by Job Titles
If you’re a local government marketer and you’re using titles to target your local government audience, you’ll miss countless decision-makers you want to reach, and waste resources by including many others that aren’t relevant. One of…