Filling your head with random factoids about the nation’s local governments won’t make you Marketer of the Year; but sprinkling one or two of these tidbits into upcoming conversations will surely add some entertainment to your meeting’s agenda.
Power Almanac blog readers and clients that have been working with local governments for years – and have already found your key decision makers – you can probably skip this article. But if you’re new to…
What Every Govtech Marketer Should Know about CyberSecurity In July 2021, our friends at CivicPulse fielded a survey of 584 local government leaders involved in IT decision-making, and conducted 11 in-depth follow-up interviews. What CivicPulse uncovered…
This is part 2 of a series on effective email marketing to local governments. Part 1 is here (“New Research – Govtech Companies are Neglecting Email Marketing”) Build it and they will come? Customers only care about price? …
Hundreds of thousands of local government officials nationwide – on the front lines during this brutal pandemic – are heroes. Celebrating their success in your marketing is an eminently satisfying thing to do – AND a…
Many local government marketers target cities and counties with large populations. Doesn’t a larger population mean a larger budget, and a larger budget mean a more qualified buyer? Nope. By only targeting local governments with large…
This is part 1 of a series on effective email marketing to local governments. The results of a first-of-its-kind research project are in – govtech companies are seriously neglecting email marketing. In numerous studies over the last…
